TiTiCi has chosen Exage for its new international digital strategy
Titici, a company based in Mantua that produces carbon bicycle frames, presents its new website by Exage, Digital Technology Integrator.
In particular, Exage flanked TitiCi in the outline and realisation of the whole platform for their brand’s relaunch and internationalisation, enhancing their unique artisan aspect, with the precise aim to describe the heritage and values of the Made in Italy trademark, whose story began in 1961.
Now, in cooperation with Fratelli Pedrazzani and Trerè Innovation and thanks to their experience in Tecno-Frames Cycle Components, TiTiCi is ready for a new entrepreneurial era, focusing more and more on customers and their needs.
A distinguishing feature of the brand site realised by Exage in Italian and English is the 3D configurator that allows to personalise the product with a high graphic realism thanks to Web GL technology: users can both design their bicycle in detail, changing its frame, colours, size and single components, knowing its price in real time, and send the pre-order to the closest dealer.
Besides, by logging on their private area, customers can save their preferred product configurations, modify them and send them to the dealer for the next purchase.
The strength of Exage’s strategy begins with a deep analysis of TiTiCi’s potential customers: experts and aficionados of the two wheels and demanding and smart customers who want products that are more and more professional, performing and exclusive, tailor-made on their physique and driving style.
“TiTiCi’s uniqueness lies in its continuous search for the best quality. Nowadays this authentic frame ‘atelier’, after two generations, is experiencing a new entrepreneurial era focused on the international market where it offers the Made in Italy’s artisan expertise together with a continuous technological innovation – Daniele Busi, Sales Director at Exage, explains -. Telling this brand’s story and values by translating them into a new digital language was a wonderful experience to us. The result is an original project, consistent with the trademark’s commercial aims, able to efficaciously involve users in a purchase experience that is unique in the digital sport panorama”.